Everyone Wants a Better Brain

Why TruNeura’s Model Is Bigger Than Just Cognitive Decline

Recently, I had the chance to test out the ViewMind VR headset, an incredibly innovative tool for assessing real-time brain function via eye movements. The scan provides a detailed profile of cognitive performance, including executive function, working memory, selective attention, sustained attention, spatial perception, and processing speed.

As someone who’s spent years working at the intersection of chronic disease reversal and systems transformation, I was struck by the depth of insight this technology provides. For anyone on a journey to reverse cognitive decline, this type of tool offers measurable feedback on progress—a sophisticated, science-backed way to show that the brain is healing. Dr. Burke has been using ViewMind in her practice as a exponential upgrade on assessing brain function.

But the more I sat with it, the more I realized:
This isn’t just for people with cognitive decline. Everyone wants this.

1. Employers Want Better Brains

We’ve written before about the exciting rise of Direct Primary Care (DPC) models and how they’re being embraced by forward-thinking employers. Now imagine taking that a step further—offering brain-optimized DPC. What if part of your clinical promise wasn’t just managing chronic illness, but actively improving executive function and attention span?

Employers are desperate for tools that enhance focus, productivity, decision-making, and emotional regulation. TruNeura makes scaling brain focused care possible.

2. The Military Wants Better Brains

I’m honored to now serve as the Medical Economics Advisor for the National Foundation for Integrative Medicine, where we’re tackling some of the most persistent issues facing active-duty troops and veterans.

In these high-stakes environments, cognitive performance is mission-critical—whether it's rapid decision-making in the field or emotional resilience after trauma. I recently was educated that four out of the five most pressing issues for the armed forces are brain related.

3. The Longevity Market Wants Better Brains

When we highlighted Tom Blue from OvationLab, a leader in the longevity movement, he confirmed that brain health is fastest growing concern of people seeking to extend their healthspan.

They’re not just trying to live longer—they want to stay sharp, focused, creative, and emotionally balanced into their 80s, 90s, and beyond. TruNeura fits squarely into that desire, offering a real, trackable path to brain optimization.

Furthermore, all of the more pressing issues all fit within the TruNeura methodology. See the graphic below that was created by listening to 700,000 online conversations about longevity.

4. Senior Living Communities Want Better Brains

Senior living operators are beginning to realize that brain performance is the most valued “vital sign” for residents and families. These communities want solutions that preserve independence, engagement, and quality of life—and that starts with protecting and enhancing working memory, processing speed, and attention.

We’ve seen incredible interest from senior living professionals and organizations who want to make TruNeura the centerpiece of their wellness programs and it’s a massive competitive advantage.

5. And Yes—People with Cognitive Decline Need This Most

At the heart of TruNeura’s mission is the ability to identify, reverse, and prevent cognitive decline. For patients on that journey, having access to tools that measure progress, guide interventions, and support root-cause healing is revolutionary.

But now we see clearly: this model was never meant to be limited to one niche. Brain optimization is the foundation of performance, longevity, mental health, and quality of life.

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TruNeura: A Platform for Every Brain

Whether you're working with:

• A 55-year-old executive looking for sharper performance

• A combat veteran rebuilding mental clarity

• An 82-year-old maintaining independence in a memory care unit

• A 45-year-old woman managing menopause-related brain fog

• Or a patient in early cognitive decline…

TruNeura provides a clinically sound, scalable, and trackable path to better brain health for your practice and your community.

That’s why we’re so excited about the road ahead. This isn’t just a tool. It’s a platform for a smarter, more functional, more human future—and there’s a lot of opportunity to bring it to the people who need it most.